Our Story
The Earth Flower began as a personal dream, a way for me to blend my love for design with a deep respect for nature and traditional craftsmanship. I wanted to create garments that tell a story of where it comes from, how it’s made, and the hands behind it. Fashion, to me, isn’t just about trends. It’s about expression, culture, and care. But the reality of the industry today, the waste, the pollution, and the disregard for craft pushed me to choose a different path.
At The Earth Flower, we work with organic, handloom fabrics and natural dyes sourced from nature. Every piece is made using age-old techniques like block printing, Shibori dyeing, and Kantha embroidery methods that honor both heritage and the earth. We follow a zero-waste approach, making sure every bit of fabric is used with intention. Our goal is simple: to create beautiful, lasting garments that feels good on the skin, and in the heart. This brand is my way of giving back to the planet, and to the people who inspire me. It’s fashion, reimagined, thoughtful, grounded, and full of soul.
Our Fabric
At the Earth Flower we work with only cotton. The handloom fabric that we source is from women’s cooperatives and weaver clusters . The 2/40 and 2/60 fabric that is used, ensures breathability and is excellent on the skin, softening with every wash. The Earth Flower also works with Organic cotton which is sourced from a GOTS certified vendor. As a small step towards contributing to the environment, we have also created ensembles using recycled cotton. The dyes are sourced from the hinterlands, while certain flowers and seeds are sourced locally, making it truly sustainable in its philosophy.
Our Design Elements
At The Earth Flower, we work with natural dyes, sustainable fabrics, and zero-waste practices, creating garments that feel as good as they look. Each garment is crafted with care, blending timeless techniques with a modern sensibility.
Our Sustainable Goals
Achieve gender equality and empower all women and girls.
Promote inclusive and sustainable economic growth, full and productive employment, and decent work for all.
Take urgent action to combat climate change and its impacts.
Ensure availability and sustainable management of water and sanitation for all.
Make cities and human settlements inclusive, safe, resilient and sustainable.
Conserve and sustainably use the oceans, seas and marine resources for sustainable development.
Ensure access to affordable, reliable, sustainable and modern energy for all.
Ensure sustainable consumption and production patterns.